Some of eBay’s most popular selling tools – Turbo Lister, Selling Manager and Selling Manager Pro – will be phased out in 2017. The retirement of these long standing tools coincides with the roll-out of Seller Hub, eBay’s new interface to help improve selling. Advertised as a simplified way to access all the functionality offered by current selling tools, Seller Hub also offers sellers new insights into performance and growth. The biggest development for professional eBay sellers in recent years, here’s the lowdown on Seller Hub.
The beta version of Seller Hub was launched in September 2015 for select testers. The full version went live for all US eBay sellers in August 2016. It will be released internationally over the coming months, again in beta mode. While it is now out of its initial beta mode in the US, Seller Hub will still be under continual improvement as more functions are added.
At this time, Seller Hub is a free opt-in service for eBay sellers. Signing in is simple, with no work from sellers required other than a couple of clicks to agree to the change. It is possible to opt-out again easily. There is also a monthly premium subscription available ($15.99 for eBay.com users) that offers the same extra features as Selling Manager Pro.
Consolidation of selling tools
Put simply, Seller Hub is a new dashboard for eBay sellers. It brings together many aspects of eBay selling into one place, with some new features intended to help sellers perform better (i.e. make more money, beneficial for both sellers and eBay). At its core, Seller Hub is a centralised place for listing and order activities. Feedback, returns, shipping tracking and the Resolution Centre are all here, complete with a more streamlined listing process. So far, so familiar.
One especially helpful feature of Seller Hub that will probably be quickly noticed by sellers is how outstanding tasks are brought to the forefront of the dashboard. Questions from buyers, orders that need fulfilment and transactions awaiting Feedback are displayed clearly on the overview page. This provides sellers with an excellent launching point to complete all urgent tasks.
New selling features
There are a couple of new areas of resource for eBay sellers on offer from Seller Hub. The Performance and Growth tabs provide a detailed view of profit, traffic, sales conversions as well as insights into improving listing and sales. eBay has taken notes from Google Analytics and now offers a comprehensive breakdown of how many people have clicked on a listing (click through rate), how many of these people actually buy the item (conversion) and how listing traffic is trending over time. Previously this kind of data was only available through third party software.
Collecting data on selling and traffic performance does not only benefit the seller in terms of knowledge of individual performance and targets, but it also helps Seller Hub to provide recommendations for sales growth. Not limited to just comparing listing prices to the competition, Seller Hub also suggests which promotions may work best for specific items.
Worth the time?
At this point, Seller Hub is a consolidation of listing and order tools combined with sales data collection and analysis. For sellers opting in, a little patience is needed to get used to the new layout and placement of tasks and sections. A slightly tricky transition period aside (especially for long term sellers), eBay’s Seller Hub streamlines selling tools for the better. Sellers will find all outstanding tasks in one portal, plus performance, growth and marketing sections to help their business achieve more potential. eBay is committed to improving the service over time, which will hopefully mean more simplification or automation of basic tasks as well as new great features.
Have you tried eBay’s Seller Hub? Leave a comment to share your experience.